Blog Design of Synthesia

Their blog covers AI trends, video production tutorials, product announcements, learning and development use cases, and customer success stories. The content is squarely aimed at L&D professionals, content marketers, and enterprise teams looking to scale video output.

The article hero for the Synthesia blog post takes a clean, content-first approach. The title, "How AI process automation revolutionizes operations management," runs in large, bold type against a plain white background with no featured image in the traditional sense. Below the title, a slim metadata row carries the author name, publish date, read time, and a "Share on LinkedIn" link, all in a compact line that doesn't compete with the headline.

What Synthesia does here that's worth noting is the placement of a sticky right-side product CTA panel directly within the hero zone. Before the reader has even reached the first paragraph, a card promoting Synthesia's platform sits fixed to the right, with a thumbnail and a clear action button. This is an aggressive but deliberate choice: instead of waiting for a mid-article interruption, they put the conversion prompt in view immediately and keep it there. It's unusual in blog design to see this level of sales intent this high up the page.

The absence of a traditional featured image in the hero is compensated by the bold headline weight and generous vertical whitespace above and below the title. The hero doesn't try to be decorative. It trusts the headline to carry the first impression, which, for a topic-led SEO content strategy, is a reasonable bet.

Synthesia's article body uses a two-column layout: a narrower left sidebar for a sticky table of contents and a main reading column to the right that spans approximately ~680 pixels. The table of contents on the left is persistent as you scroll, listing every H2 in the article with anchor links. It's a well-executed navigation tool for a long-form post, and the visual separation between the TOC column and the reading column is clean without being heavy.

The reading experience is comfortable. Paragraph text sits at ~16px with generous line spacing, and the content moves through a clear H2-to-H3 hierarchy that makes the article scannable even at speed. The headings use noticeably heavier weight than the body, which creates a strong typographic rhythm throughout a very long post.

Inline imagery is used well. Synthesia integrates a mix of product screenshots, branded video thumbnails (recognizable from their platform interface), and at least one embedded video module within the article. These aren't purely decorative: they're placed at points in the article where they illustrate a specific process or platform feature, which gives them functional justification.

One of the most prominent content elements in the article body is the "Discover Synthesia in 4 minutes" embedded video block. This is a full-width, dark-background section that breaks the reading flow deliberately, essentially inserting a product demo into the editorial content. It's a bold conversion tool sitting mid-article and functions more like an inline ad unit than a content element. It works for Synthesia's intent (this is content marketing with clear commercial goals), though it may interrupt reading momentum for users not ready to engage.

The right-side sticky product CTA panel that started in the hero continues down through the full article body. This panel contains a product visual, a short pitch line, and a "Get started for free" button. For readers who become interested mid-article, the CTA is always in peripheral view without obscuring the text. It's a two-column reading layout that doubles as a persistent ad panel, and Synthesia pulls it off without making the article feel like a landing page.

The author bio sits at the bottom of the article, just above the "You might also like" section. It includes a headshot, name, and a short one-paragraph description. The treatment is minimal and functional, no social links or follow prompts visible.

Synthesia's featured images across the blog hub are a mix of branded product screenshots, video thumbnails featuring AI avatars, and company/partner logos set against clean backgrounds. The Case Studies category makes particularly distinctive use of brand logos (Sky, Spirit Airlines, Heineken, Zoom, DuPont, B/SH) as the primary visual, which gives that section a credibility-forward look that feels more editorial than typical stock-photo blog grids.

The AI category posts use a consistent style of tech-adjacent imagery: blue-toned gradient graphics, circuit-like patterns, and illustrated concept visuals. They're not custom illustrations in the true sense but appear to follow a coherent visual template. Across the hub grid, the variety between categories (logo-based case studies, avatar-forward product images, abstract AI visuals) creates a browsing experience that's visually stimulating but occasionally inconsistent in style.

Within the article, images integrate smoothly with the text flow. Product screenshots are placed inline at natural break points, explaining the specific feature or process being discussed in the surrounding text. Synthesia also uses video thumbnail embeds from their own platform as visual proof within the article body, which is a smart self-referential choice: the images are simultaneously illustrative and promotional.

The embedded "Discover Synthesia" video block mid-article is the most visually commanding image-adjacent element on the page. It uses a dark charcoal background with a video thumbnail and a large bold heading, creating a visual contrast that stops the eye immediately. It's the only section that breaks the white-background reading environment, and it does so intentionally.

Synthesia's blog design is a clear expression of a product-led content strategy. Every design decision on the article page points toward one outcome: getting the reader into the product. The sticky right-panel CTA that runs from hero to footer is one of the most persistent, non-intrusive conversion mechanisms we've seen built into a blog layout. It occupies its own column, never overlaps the reading area, and stays in peripheral vision throughout the entire article without feeling like a popup.

The table of contents implementation on the left sidebar deserves recognition too. It's sticky, well-labeled, and genuinely useful for the long-form, multi-section content Synthesia publishes. The three-column information architecture (TOC left, content center, CTA right) is unusual for a blog and gives the article page the feel of a documentation hub rather than a standard editorial layout.

On the hub page, the decision to use brand logos as featured images for case study posts is a standout choice. Dropping the Sky, Heineken, or Zoom logo into a card thumbnail communicates "enterprise credibility" faster than any headline can. It's a small visual decision that does significant positioning work in a single glance.