Not every design makes it into the Pineable gallery. Here's exactly what we look for — and why.
Pineable exists to raise the bar for marketing content design. Every piece in our gallery has been hand-reviewed — not scraped, not auto-imported, not selected by an algorithm. That means our curation standards matter, and we want you to understand exactly what they are.
Whether you're browsing for inspiration or submitting your own work, this page explains the lens we use when deciding what earns a place in the collection.
Pineable focuses exclusively on real-world marketing content design — the designed output of content marketing activity. That includes:
We do not curate product UI, brand identity work, packaging, or editorial illustrations unless they appear as an integral part of the above content types.
Every submission or candidate design is assessed against five criteria. A piece doesn't need to score perfectly across all five — but it needs to be genuinely strong in at least three, and it cannot fail badly on any single one.
Is the design easy to read and navigate? We look at whether the visual hierarchy guides the eye logically from headline to body to call-to-action. Strong use of whitespace, clear typographic scale, and a structured layout are all positive signals. Cluttered designs, poor contrast, or layouts that make you work hard to extract information do not make the cut.
Does the design feel deliberate? We want to see evidence that real thought went into the layout decisions — the choice of typography, the use of colour, the way sections are separated or connected. A well-designed blog template with a considered reading experience beats a visually flashy piece that has no structural logic. We're looking for craft, not just aesthetics.
This is the criterion that makes Pineable different from a generic design gallery. We specifically ask: does the design serve the content? A newsletter template should make the content easy to scan. An infographic should make the data easier to understand, not harder. If the design works against the content — if it buries the key message, fragments the narrative, or prioritises decoration over communication — it won't be featured.
Can a marketer or designer look at this and learn something? Pineable's audience visits the gallery to get smarter, not just to browse. We prioritise designs that contain at least one decision worth studying — an interesting layout choice, a smart use of a recurring visual element, a content structure that could be replicated. Generic or templated designs with nothing distinctive to offer rarely earn a feature, even if they're technically competent.
Is this a live, published piece of marketing content — not a concept, mockup, or spec work? Pineable only features designs that have actually been deployed. We believe there's a meaningful difference between a design that looks good in Figma and one that performs in the wild. Real-world execution also means the design has been subject to real constraints — brand guidelines, CMS limitations, tight deadlines — which often produces more genuinely useful inspiration than unconstrained concept work.
Some things are automatic disqualifiers, regardless of the design's quality in other areas:
All submissions are reviewed by Pineable's editorial team. We aim to respond within 10 business days. If your design isn't accepted, we won't always be able to provide detailed feedback — but we do review every submission properly before making a decision.
If your work isn't accepted, you're welcome to submit again in the future with different pieces. A rejection isn't a permanent verdict on your design capabilities — sometimes the fit with the current collection isn't right, or the category is already well-represented.
You don't have to be the creator to suggest a design for the gallery. If you've come across a piece of marketing content you think deserves a feature, you can submit it via the Submit a Design page. We'll review it against the same criteria and reach out to the original creator if it's accepted.
Curation always involves subjective judgment. We've tried to make our criteria as transparent and consistent as possible, but we're not a scoring system — we're editors. Two pieces might both meet the technical bar and we'll still choose the one that teaches more, fits the collection better, or simply catches the eye in a way that's hard to quantify.
What we can promise is that every decision is made in good faith, by people who care about design, and with Pineable's audience firmly in mind.
Questions about the curation process? Reach us at taher@pineable.com.
Last updated: March 2026