Free LinkedIn tool

LinkedIn Text Formatter

Add bold, italic and lists to your LinkedIn post, see exactly where “…more” cuts it in the feed, and copy it ready to paste.

0 / 3,0000 words0 min read

Select words, then pick a style. Click a style again to remove it. Lists apply to the lines you've selected. Shortcuts: ⌘/Ctrl B ⌘/Ctrl I ⌘/Ctrl U

LinkedIn allows 3,000 characters
How it looks in the feed
AR
Alex Rivera · You
Brand Designer | Helping founders launch
Now · 🌐
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Before you post

Quick checks on what decides whether people click “…more”.

    Every style

    Pick a style, copy it in one click

    Your selected text, or the first line of your post, in every style LinkedIn can show. Click any card to copy it.

    The short answer

    Can you bold text on LinkedIn?

    Not with a button. LinkedIn posts, comments and profiles only accept plain text, so there's no bold or italic option. The workaround is Unicode: letters that look bold or italic but are really special characters. You style them in a formatter like this one, then paste them into LinkedIn.

    LinkedIn articles and newsletters are the exception. Their editor has real formatting, so select your text there and use the toolbar instead.

    • Works inPosts · Comments · Headline · About · Experience · Messages
    • Built-in formattingArticles · Newsletters
    Illustration of a person writing a social media post
    Step by step

    How to bold text in a LinkedIn post

    Write your post in the formatter at the top of this page, select the words you want in bold, and press the B button or ⌘B (Ctrl+B on Windows). Click Copy post, then paste it into LinkedIn. The bold stays when you publish.

    1. Write or paste your postDraft it here, or paste a draft you wrote in LinkedIn or your notes app.
    2. Select a phrase and style itBold, italic, underline or strikethrough. Click the same style again to remove it.
    3. Copy and paste into LinkedInUse Copy post, then paste into a new post, comment or profile field.

    iOn a phone, open this page in your browser, style your text, tap Copy post, then paste it into the LinkedIn app.

    ⌘B𝗕𝗼𝗹𝗱Ctrl+B on Windows
    ⌘I𝘐𝘵𝘢𝘭𝘪𝘤Ctrl+I on Windows
    ⌘UU̲n̲d̲e̲r̲l̲i̲n̲e̲Ctrl+U on Windows
    ⌘ZUndoWorks after every change
    How it works

    How does a LinkedIn text formatter work?

    It swaps each letter for a look-alike character from Unicode's mathematical alphabets. A bold 𝗕 isn't a B in a bold font: it's a different character that happens to look heavy. Because it's a character, not formatting, it survives copy and paste into any app.

    Underline and strikethrough work differently: a small line character is added after each letter. That's why they can look slightly uneven on some screens.

    B→𝗕Mathematical sans-serif bold capital B
    o→𝗼Mathematical sans-serif bold small o
    i→𝘪Mathematical sans-serif italic small i
    7→𝟳Mathematical sans-serif bold digit seven

    Copy any styled letter here into a search box and you'll see it doesn't match the plain one. That matters for search, below.

    Structure

    How should you format a LinkedIn post so people read it?

    Open with one or two short lines that make people want more, because LinkedIn shows only about three lines before “…more”. Then keep paragraphs to a sentence or two, use a short list for steps or takeaways, and end with a single question or point. Bold one phrase, not whole lines.

    Most people read on a phone. White space between paragraphs does more for readability than any style.

    Hook

    𝗪𝗲 𝗰𝘂𝘁 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝟳 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼 𝟯.
    Sign-ups went up 38% in a month.

    …more
    Context

    Our trial was losing half its sign-ups on step two.

    Value

    → One question per screen
    → Progress shown from the start
    → Skip now, finish later

    Close

    What's one step you'd cut from yours?

    Before and after

    What does a well-formatted LinkedIn post look like?

    Formatting works best when it helps people scan, not when it decorates every line.

    We just launched our new onboarding and I wanted to share some of the things we learned along the way because I think they could help other teams too and there are three main lessons

    𝗪𝗲 𝗰𝘂𝘁 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝗳𝗿𝗼𝗺 𝟳 𝘀𝘁𝗲𝗽𝘀 𝘁𝗼 𝟯.
    Here's what we learned:
    → Ask for one thing at a time
    → Show progress
    → Let people skip

    Hook first and bold. One idea per line. A short list instead of a long sentence.

    𝗘𝗩𝗘𝗥𝗬 𝗟𝗜𝗡𝗘 𝗜𝗡 𝗕𝗢𝗟𝗗 𝗦𝗢 𝗡𝗢𝗧𝗛𝗜𝗡𝗚 𝗦𝗧𝗔𝗡𝗗𝗦 𝗢𝗨𝗧

    One 𝗯𝗼𝗹𝗱 phrase per post, where it matters most.

    When everything is bold, nothing stands out. Save it for the hook or the one number that matters.

    Before you style everything

    Does bold text hurt reach, search or accessibility?

    Styled letters are fine in small doses. Here's what to watch for.

    Search won't find styled words

    LinkedIn search matches plain letters. Keep names, job titles, skills and hashtags in plain text so people can find your post and profile.

    Screen readers can stumble

    Some read styled letters one by one, or skip them. A bolded phrase is fine; a bolded paragraph can become unreadable for people using assistive tech.

    Hashtags stop working

    A styled #𝗵𝗮𝘀𝗵𝘁𝗮𝗴 isn't a hashtag to LinkedIn, so it won't link or show up in hashtag search. Leave them plain.

    Older devices may show boxes

    A few older phones don't have these characters and show empty boxes instead. Another reason to keep styling to a few words.

    There's no public evidence that LinkedIn ranks posts lower for using styled text. The bigger risk is posts that are harder to read.

    FAQ

    LinkedIn text formatter FAQ

    Can I use bold text in my LinkedIn headline or About section?
    Yes. Styled text pastes into your headline, About and experience sections like any other text. Keep the words people search for, like your job title, in plain text so they still show up in search.
    How do I remove bold formatting from a LinkedIn post?
    Paste the post into the formatter, select the styled words and click the same style again, or click the clear button to remove all styling. “Copy without styling” gives you a plain version in one click.
    Can I bold text in a LinkedIn comment?
    Yes. Style the comment here, copy it, and paste it into the comment box. It works the same way as in posts.
    Does bold text work in the LinkedIn app?
    Yes. Styled characters show up in the LinkedIn app on iPhone and Android, as long as the phone supports them. Nearly all phones from the last few years do.
    Where does LinkedIn cut off a post?
    After about three lines in the feed, which is roughly 200 characters on desktop and fewer on a phone. Line breaks count, so a post that opens with several very short lines gets cut sooner.
    Is my post saved anywhere?
    No. Everything happens in your browser. Nothing you type is sent to Pineable or stored.
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