Operations Analyst | Open to supply chain roles | Helping logistics teams cut delivery delays by 30%
Free LinkedIn tool
LinkedIn Headline Analyzer
See what your headline tells people at a glance, what's missing, and how it looks on LinkedIn before you publish it.
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Paste a headline above to get your score.
85+ Excellent · 70+ Strong · 50+ Promising
What to fix next
Strong headlines cover four parts: role, audience, outcome and proof. Each part you already have is highlighted in its colour above. Hover a row to find it.
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See it where people will read it
Your headline follows your name across LinkedIn, and most places cut it short. Make sure the first few words do the work.
Your profile
AR
Alex Rivera
London, England · Contact info
500+ connections
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Your connection requests
AR
Alex Rivera
12 mutual connections
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Search results
AR
Alex Rivera · 2nd
London, England
Your posts in the feed
AR
Alex Rivera · 2nd
3h · Edited
Three things I changed in our onboarding emails that doubled replies…
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Preview uses typical desktop widths. Where LinkedIn cuts your headline varies by screen size.
Rewrite ideas
Three ways to say it better
Built from your role, audience and field. Use one to score and preview it, then edit it until it sounds like you.
The basics
What is a LinkedIn headline?
Your LinkedIn headline is the line of text under your name, up to 220 characters. It appears everywhere your name does: your profile, search results, posts, comments, connection requests and messages. For most people, it's the first thing they read about you.
By default, LinkedIn fills it with your current job title and company. That's a missed chance: you can write anything, so use it to say what you do and who you help.
- Open your profileClick your photo, then View profile. In the app, tap your photo.
- Edit your introClick the pencil icon next to your name. The Headline field is under your name and pronouns.
- Paste your new headline and saveTest it here first, then copy it across.
What the score looks for
What should you put in your LinkedIn headline?
Strong headlines answer four questions in one line: what you do, who it's for, what changes because of you, and why someone should believe it. You don't need all four, but each one gives the right reader another reason to stop.
Brand Designer | Helping SaaS founders launch websites that convert | 60+ launches
Role
What you do, in the words people type into LinkedIn search.
Brand Designer, Content StrategistAudience
Who you do it for, so the right reader recognises themselves.
SaaS founders, hiring teamsOutcome
The change you create, led by a verb.
Helping…, Turning…, Growing…Proof
One concrete detail that makes the claim believable.
60+ launches, ex-Stripe, CFA
Length
How long should a LinkedIn headline be?
LinkedIn allows 220 characters, and most strong headlines use 60 to 160. Length matters less than order: phones, comments and search results often show only the first 60 to 80 characters, so put your role and audience at the start.
Read your headline with everything after the first separator hidden. If it still makes sense, the order is right.
Your profile
Brand Designer | Helping SaaS founders launch websites that convert | 60+ launches · Webflow partner
Search results
Brand Designer | Helping SaaS founders launch websites that convert | 60+ launches · Webflow partner
Comments on a phone
Brand Designer | Helping SaaS founders launch websites that convert | 60+ launches · Webflow partner
The words people see everywhere: Brand Designer | Helping SaaS founders
Examples
LinkedIn headline examples you can adapt
Ten headlines for different goals and fields, each marked up and scored by the analyzer above. Click “Try this” to load one into the analyzer, then make it yours.
Junior Software Developer | Building product features for startups | CS graduate, 3 shipped projects
Teacher turned Content Strategist | Helping edtech teams explain complex ideas simply | 10 years in classrooms
Freelance SEO Consultant for B2B SaaS | Helping teams grow organic pipeline | 40+ clients since 2018
Founder at Northwind | Building scheduling software for clinic teams | Ex-Stripe product lead
Account Executive at Northwind | Helping clinic teams switch to smarter scheduling software | 140% of quota in 2025
B2B Marketing Lead | Turning product launches into pipeline for SaaS brands | 25 launches
Product Designer | Helping founders design apps people actually use | Ex-Figma, 12 years in UX
Senior Product Manager | Building analytics tools for data teams | Grew activation 2x at Mixpanel
Financial Analyst, CFA | Helping startups plan budgets and forecast revenue | 8 years in fintech
Formulas
Which LinkedIn headline formula should you use?
Most good headlines follow one of three shapes. Pick the one that matches your goal, fill in the blanks, then edit until it sounds like you.
Best for being found
The search formula
Role | Specialty | Proof
Leads with the job title people search for. Good for job seekers and anyone recruiters should find.
Data Analyst | SQL, Python & Power BI | Ex-Deloitte
Best for winning clients
The value formula
Role | Helping [audience] [outcome] | Proof
Says who you help and what changes. Good for freelancers, consultants and sales.
Copywriter | Helping SaaS brands write pages that convert | 80+ launches
Best for leaders
The mission formula
Role at Company | What you're building | Invitation
Points to your company's mission. Good for founders and team leads who are hiring.
Head of Talent at Northwind | Building payroll for remote teams | We're hiring
Before and after
What does a better LinkedIn headline look like?
Three common headlines, rewritten with the four parts and scored by the analyzer.
Mistakes to avoid
What should you avoid in a LinkedIn headline?
Only your job title and company
“Marketing Manager at Acme” tells people nothing about what you're good at. Add who you help or one result.
Buzzwords
Passionate, results-driven, guru, ninja: thousands of profiles say the same. Swap each one for a specific skill or number.
A list of keywords
Ten skills separated by bars reads like a CV, not a person. Keep one or two keywords and say what they add up to.
Too many emojis
One emoji can add personality. Several make the headline harder to read and are skipped by search.
Burying the point
If your role or audience comes after 80 characters, most people never see it. Put it first.
Just “Open to work”
Say what you're open to: “Product Designer | Open to UX roles in fintech” gets found; “Looking for opportunities” doesn't.
FAQ
LinkedIn headline FAQ
Is my LinkedIn headline the same as my job title?
No. LinkedIn copies your current job title into the headline by default, but they're separate fields. You can change your headline without changing your job title or experience.
Will my network be notified if I change my headline?
When you edit your intro, LinkedIn may offer to share the update with your network. Turn that option off before you save if you'd rather change it quietly.
What should I put in my headline if I'm unemployed or a student?
Lead with the role you want, then add your strongest proof: a degree, a project or a result. For example, “Junior Data Analyst | SQL and Python | Built a sales dashboard used by 40 people”.
Does my headline affect LinkedIn search?
Yes. Recruiters and buyers search by job title and skills, and the words in your headline help LinkedIn match you to those searches. Use the terms people actually type, in plain text.
How is the headline score calculated?
Five checks worth 20 points each: keywords, value, specificity, readability and search fit. The analyzer looks for a role, an audience, an outcome, a proof point and natural keywords for your field, and takes points off for filler words.
Is my headline saved anywhere?
No. Everything runs in your browser. Nothing you type is sent to Pineable or stored.
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Great breakdown. The second point is the one most teams skip.